Maybe I'm thrifty or maybe I'm just too busy to go and try on a pair of jeans in store. Either way, I know I'm not the only one. In the US alone, the apparel and footwear market is a $300 billion business with an estimated 10 percent of transactions occurring online. But a major issue for both the consumer and retailer boils down one thing: fit. Far too many times have I had to return all manner of wares because fit was an issue. It's even worse when it comes to jeans. (Look how terrible little Kevin Arnold looks in those jeans.) While the ladies have been enjoying the services of True Fit since last fall, the "fit personalization software" specialists are rolling out their patented service for guys shopping for jeans at Macys.com.lady gaga marry the night video pac 12 championship game pac 12 championship game al franken al franken mary did you know john carter
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